February, 2014 Archive

“What You Want Is in the Limo”: Michael Walker Discusses the Birth of the Modern Rock Star

Thursday, February 27th, 2014

The year 1973 was a traumatic one for the world, but it was a great time for rock and roll. While America wallowed in Watergate and the Yom Kippur War raged in the Middle East, the rock world witnessed an eruption of ground-breaking music that has never since been equaled.  Hard ...

Visual Storytelling in Today’s “All Access” Era

Sunday, February 23rd, 2014

Access. It's the most valuable currency of celebrity journalism. Photojournalists Bob Gruen and Ken Regan built celebrated careers by getting access to coveted rock stars such as Madonna, whom Ken Regan photographed as she was about to become a star. Regan, who passed away in 2012, was welcomed into the ...

Prada and Kenzo: Brands as Entertainers

Thursday, February 13th, 2014

Brands often think of content marketing as the art of being useful. Betty Crocker teaches us how to cook through the iconic Betty Crocker Cookbook. Verizon publishes useful ideas about apps through its Recapp blog. But content marketing can also be about entertainment, as demonstrated by two recently released short ...

What Can You Learn From Beatlemania If You’re Not the Beatles?

Friday, February 7th, 2014

"Beatles Bomb on TV." Those were the words the New York Herald Tribune used in dismissing the historic appearance of the Beatles on The Ed Sullivan Show February 9, 1964. Yes, it's hard to believe, but the Herald Tribune completely scoffed at one of the most famous moments in television history, which ...

Bruno Mars Brings His Own Brand of Cool to the Super Bowl

Sunday, February 2nd, 2014

Is there anything that Bruno Mars cannot do? During a spirited Super Bowl XLVIII halftime show, the Grammy-award winning pop star sang, danced, did the splits, played the drums, and for 12 minutes made us forget we were watching an overhyped, tedious championship game. He also may have provided a ...