Monthly Archives: February 2014

“What You Want Is in the Limo”: Michael Walker Discusses the Birth of the Modern Rock Star

The year 1973 was a traumatic one for the world, but it was a great time for rock and roll. While America wallowed in Watergate and the Yom Kippur War raged in the Middle East, the rock world witnessed an … Continue reading

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Visual Storytelling in Today’s “All Access” Era

Access. It’s the most valuable currency of celebrity journalism. Photojournalists Bob Gruen and Ken Regan built celebrated careers by getting access to coveted rock stars such as Madonna, whom Ken Regan photographed as she was about to become a star. … Continue reading

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Prada and Kenzo: Brands as Entertainers

Brands often think of content marketing as the art of being useful. Betty Crocker teaches us how to cook through the iconic Betty Crocker Cookbook. Verizon publishes useful ideas about apps through its Recapp blog. But content marketing can also … Continue reading

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What Can You Learn From Beatlemania If You’re Not the Beatles?

“Beatles Bomb on TV.” Those were the words the New York Herald Tribune used in dismissing the historic appearance of the Beatles on The Ed Sullivan Show February 9, 1964. Yes, it’s hard to believe, but the Herald Tribune┬ácompletely scoffed … Continue reading

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Bruno Mars Brings His Own Brand of Cool to the Super Bowl

Is there anything that Bruno Mars cannot do? During a spirited Super Bowl XLVIII halftime show, the Grammy-award winning pop star sang, danced, did the splits, played the drums, and for 12 minutes made us forget we were watching an … Continue reading

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