November, 2013 Archive

How Soundrop Turns Music Discovery into a Social Experience Among Fans and Artists

Monday, November 25th, 2013

Imagine yourself discovering a hip new band on Spotify while you chat live with other fans -- or even with the band itself. Thanks to Oslo-based music start-up Soundrop, you can do just that. The two-year-old music service provides a social platform through which you can listen to music, share ...

How One Tweet from Jimmy Page Turned “Ramblize” into a Media Sensation

Thursday, November 21st, 2013

How did an obscure song that was languishing on YouTube for two years suddenly capture the interest of music journalists? Two words: Jimmy Page. Here's the scoop: on November 15, the guitar god shared via Twitter a cryptic message about legendary rapper Biggie Smalls, aka Notorious B.I.G., with a link to ...

Mariah Carey Turns a Facebook Mistake into an Opportunity

Saturday, November 16th, 2013

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, "The Art of Letting Go," was shared with Carey's 14 million Facebook fans, and Carey hosted a listening party in which ...

Could the Dark Vision of “Chinatown” Have Survived Today?

Thursday, November 14th, 2013

"Forget it, Jake. It's Chinatown." Those words famously ended Chinatown, Roman Polanski's 1974 homage to film noir, which stands today as a dark masterpiece. The scene in which Detective J.J. Gittes (played by Jack Nicholson) watches helplessly as the evil Noah Cross (played by John Huston) literally gets away with murder ...

Lady Gaga and Mariah Carey: Attack of the Digital Divas

Monday, November 11th, 2013

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song to carry the day ended a long time ago. On ...

How Ticketmaster Has Fought Resale Marketplaces by Disrupting Itself

Wednesday, November 6th, 2013

If you can't beat 'em, join 'em. That's the lesson Ticketmaster learned from its own journey through digital disruption, according to Jared Smith, president of Ticketmaster North America. At the Forrester eBusiness Forum November 6, Smith discussed how Ticketmaster has responded to the threat of the ticket resale market by ...

Forrester Research: How to Adopt an Innovator’s Mindset

Tuesday, November 5th, 2013

Few industries have experienced digital disruption as financial services have. In recent years, established banks have had their lunch served to them by smaller, more nimble start-ups such as Mint.com and Bankrate.com, which rely on digital to provide services such as money management. But the big brands can win by ...

Forrester Research Welcomes You to the Digital Revolution

Tuesday, November 5th, 2013

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is "Lead the Digital Business Revolution." About 750 attendees from big brands like Southwest Airlines are coming to grips with a wily consumer who uses digital to disrupt entire industries, just ...