October, 2013 Archive

Gini Dietrich Discusses Content Marketing in 2014 and Beyond

Friday, October 18th, 2013

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.  The co-author of Marketing in the Round and publisher of the ...

Feeling the Pull of Alfonso Cuarón’s “Gravity”

Tuesday, October 15th, 2013

I knew Gravity was something special when my Facebook wall exploded with awe-struck mini-critiques from my friends (especially my Baby Boomer friends) the night the movie opened. Alfonso Cuarón's meditation on life and death in space went on to enjoy the highest-grossing opening October weekend of any movie and an ...

How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Wednesday, October 9th, 2013

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company's 160-year history. The ad, an installment in Louis Vuitton's "L'Invitation au Voyage" series, will feature the ...

Brookfield Zoo Fumbles on Facebook

Friday, October 4th, 2013

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here's the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was making safety repairs after CBS news ran an undercover report exposing ...

How Black Sabbath Creates a Tribal Bond with Its Fans

Thursday, October 3rd, 2013

One of the miracle stories of rock music is the resurgence of Black Sabbath. In 2013, the band overcame serious setbacks -- substance abuse, internal strife, and cancer among them -- to release its first-ever Billboard Number 1 album and complete a successful tour of North America that will continue ...