April, 2013 Archive

How Smirnoff and Madonna Inspired the World to Dance

Monday, April 29th, 2013

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake's relationship with Budweiser and Alicia Keys's co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation provided a case study on how artists and brands can ...

Why We Can’t Stop Talking about Steve Jobs

Friday, April 26th, 2013

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let's face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is ...

The Musician and the Brand

Thursday, April 11th, 2013

This is a tale of two artists: a rock legend and a musician who has probably been off your radar screen for years. The legend wants your money. The musician wants your ear. First, consider the musician: Boz Scaggs. Remember Boz Scaggs? You know -- the guy who gave us radio-friendly ...

Pink Floyd’s “The Dark Side of the Moon”: How an Album Cover Became an Icon

Sunday, April 7th, 2013

Rock legends Pink Floyd would have been a perfect match for the visually oriented era of Pinterest and Tumblr had the band emerged today. At the height of Pink Floyd's popularity in the 1970s, the Floyd's visually arresting album covers and iconography complemented the artistry of the its music and ...

Four Lessons from “Harlem Shake”

Thursday, April 4th, 2013

Now that "Harlem Shake" fever has finally subsided, I think it's instructive to ask what lessons are to be learned from the wildly popular song that created a cultural sensation. Was "Harlem Shake" just a fluke? Can its success be duplicated by someone else? As we've seen with just about ...