January, 2013 Archive

Visual Storytelling the Postal Way

Thursday, January 31st, 2013

Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I'll bet the U.S. Postal Service didn't make your list. Maybe it should. The USPS ...

Beyonce: Doing What Comes Natural?

Wednesday, January 30th, 2013

Poor Beyonce. She allegedly lip-syncs the National Anthem at the presidential inauguration -- adhering to an accepted practice in the entertainment world -- and the next thing you know, she's being scandalized. Media outlets ranging from CNN to The Huffington Post have breathlessly reported and analyzed the deeper meanings of Beyonce's ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

Google Shows Corporations How to Honor History

Monday, January 21st, 2013

The 2013 Martin Luther King Day Google Doodle shows how a corporation can honor history without exploiting it. The Doodle, which went live shortly after midnight EST on January 21, incorporates an image of MLK into the Google name, punctuated by a vibrant color scheme of yellow, aqua, purple, black, ...

The New CEO Job Requirement: Social Media

Friday, January 18th, 2013

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog -- yeah, the same John Mackey who stepped in it by comparing Obamacare to ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

How CMOs Can Succeed with Mobile Marketing

Monday, January 14th, 2013

Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today's news about the publication of Mobile Marketing: An Hour a Day, co-authored by ...

Netflix: You Can’t Always Get What You Want

Sunday, January 6th, 2013

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that "Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen" and that members have can "instantly watch unlimited movies and ...