Monthly Archives: January 2013

Visual Storytelling the Postal Way

Pop quiz: name five brands that understand visual storytelling. I’ll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I’ll bet the U.S. … Continue reading

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Beyonce: Doing What Comes Natural?

Poor Beyonce. She allegedly¬†lip-syncs the National Anthem at the presidential inauguration — adhering to an accepted practice in the entertainment world — and the next thing you know, she’s being scandalized. Media outlets ranging from CNN to The Huffington Post … Continue reading

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The CMO’s Guide to Facebook Graph Search

¬† Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO’s Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According … Continue reading

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Google Shows Corporations How to Honor History

The 2013 Martin Luther King Day Google Doodle shows how a corporation can honor history without exploiting it. The Doodle, which went live shortly after midnight EST on January 21, incorporates an image of MLK into the Google name, punctuated … Continue reading

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The New CEO Job Requirement: Social Media

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading

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The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today’s market-moving, stop-what-you’re-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous — the symbol for a social … Continue reading

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How CMOs Can Succeed with Mobile Marketing

Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today’s news about the … Continue reading

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Netflix: You Can’t Always Get What You Want

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading

Posted in Digital, Entertainment | Tagged , , , , , , , | 5 Comments