December, 2012 Archive

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...

It’s Only Rock ‘n Roll and Technology for the Rolling Stones

Wednesday, December 12th, 2012

How do rock and roll bad boys stay relevant when they grow older and less dangerous? The Rolling Stones no longer symbolize youthful rebellion and decadence as they did 50 years ago. So like a smart business that refines its brand, the Stones now focus on one core asset: their rock ...

Why Authors Must Act Like APEs

Monday, December 10th, 2012

It's easy to draw parallels between publishing and music recording industries. In both cases, the traditional gatekeepers (record labels and book publishers) have faced withering disruption while digital has empowered artists to take more control of their own careers. But arguably writers can enjoy a faster path to success than ...

Fresco Kane Delivers St. Louis Swag for So So Def

Wednesday, December 5th, 2012

His name is Fresco Kane, and he has all the swag of an up-and-coming rap star. As well he should. Fresco Kane just dropped a hot new mixtape December 4 and has captured the eyes and ears of Music Mogul Jermaine Dupri, who recently made Fresco Kane the latest addition ...