November, 2012 Archive

Creating Art from Failure: The Design of the “Houses of the Holy” Album Cover

Sunday, November 18th, 2012

Great artists turn limitations into strengths. Case in point: the cover art for Led Zeppelin's Houses of the Holy, the subject of my latest post in a series that celebrates memorable album covers. The story of this astonishing design begins in 1972, when Led Zeppelin, at the height of its creative ...

Real-Time Marketing Gets Real

Tuesday, November 13th, 2012

Only marketers who understand how to interact with the always-on consumer in real time will succeed. That's the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. Search and Social is the primary resource for helping CMOs ...

Bond Is Back

Friday, November 9th, 2012

James Bond is back. And he brought his brand with him. Skyfall, the twenty third film in the 007 movie franchise, lands today in movie theaters across the United States after earning £50 million in 10 days in the United Kingdom (a U.K. record). In fact, Skyfall, the third Bond ...

PSFK Challenges Brands to Do Good

Monday, November 5th, 2012

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri's Global 14 social networking site brings community back to social media. The entire conference featured designers, creative thinkers, and marketers who shared innovative ways to operate ...