June, 2012 Archive

It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...

A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

Saturday, June 23rd, 2012

The song "Hotel x Music" by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for "Hotel x Music" seems prosaic on first viewing: a bunch of slow-mo shots of guys hanging around in ...

Social Business for the CEO

Tuesday, June 12th, 2012

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. Social Business by Design shows how social media can have far-reaching ...

The Making of a Star: Jermaine Dupri, Leah LaBelle, and “Sexify”

Friday, June 1st, 2012

Being sexy ain’t the same as being skanky. Just ask Leah LaBelle, who sings about all the ways she turns on a guy in her hook-filled song, “Sexify.” This song really moves with a hard beat, and the word play lives up to the title. “I just want some hanky-panky,” she ...