May, 2012 Archive

Facebook Trades Community for Cash

Saturday, May 26th, 2012

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as "Fadebook" and even asking if Facebook's best days are behind ...

How Houlihan’s Gives Emerging Artists a Voice

Monday, May 21st, 2012

Brands are the new DJs. Amid the demise of the music industry, companies ranging from American Express to Coca-Cola now provide exposure for musicians just like music impresarios Murray the K and Alan Freed once did. For indie artists, Houlihan’s Restaurants has a longstanding tradition of providing exposure through the ...

Smart data: business lessons from the Battle of Midway

Sunday, May 6th, 2012

I’ll take smart data over big data anytime. Smart data is all about interpreting data to make a wise decision, whether you’re trying to understand your customers or attempting to outsmart your competition. Seventy years ago, the U.S. Navy and the Imperial Japanese Navy gave the world a dramatic demonstration ...

Major League Baseball shows trust on Twitter

Saturday, May 5th, 2012

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to "pine tar above the knuckles" is meaningless and perhaps ...

Photobomb your brand

Friday, May 4th, 2012

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino's Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed how and why you should photobomb – or share your ...