April, 2012 Archive

And a child shall lead them

Sunday, April 29th, 2012

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they're already influencing purchasing decisions made in the home. Understanding how they learn and how they interact with ...

Coachella and the future of social TV

Sunday, April 22nd, 2012

I experienced the Coachella Valley Music and Arts Festival from my living room along with tens of thousands of others around the world who tweeted, blogged, and otherwise hustled content about the annual music festival as artists ranging from Bon Iver to the resurrected Tupac Shakur lit up the California desert. ...

Lessons on creativity from the making of “L.A. Woman”

Monday, April 16th, 2012

One of the landmark albums of rock and roll almost died in the recording studio. But today L.A. Woman endures as a lesson on how a change of scenery can unleash creativity. In December 1970, the Doors were floundering as they attempted to make L.A. Woman at Sunset Sound in Los ...

Madonna doesn’t need all your luvin’

Friday, April 13th, 2012

Wow. Madonna’s critics really have their knives out this week. But she might end up having the last laugh. As you might have heard, sales of her latest album, MDNA, suffered the biggest second-week drop in chart history.  Since the news broke, the highly regarded Lefsetz Letter has stated bluntly that ...

Your employee, your advocate

Monday, April 9th, 2012

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive companies understand that building the corporate brand and investing in ...