March, 2012 Archive

Guy Kawasaki’s golden rules

Monday, March 26th, 2012

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership included luminaries like Guy Kawasaki and Chris Brogan. If Facebook ...

Real-time content marketing on Facebook

Sunday, March 25th, 2012

On March 30, whether you like it or not, Facebook will transition all brand pages to its Timeline format, which offers marketers more visually exciting ways to share their content. A new white paper published by my colleagues in the iCrossing Live Media Studio, The CMO’s Guide to the New ...

The hip-hop journey of Prince Mick

Saturday, March 17th, 2012

The music and film of hip-hop artist Prince Mick takes you on an extraordinary journey: his own. The journey begins on the streets of the west side of Chicago, where Prince Mick once lived the violent life of a gangbanger. His song and video “Imma Beast” captures that life with ...

Billy Corgan, Brian Solis, and the personal touch at SXSW

Thursday, March 15th, 2012

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan's uneasy relationship with a music-buying public that (in Corgan's view) uses social media to attack artists ...

Is rock dead?

Monday, March 12th, 2012

What does the future look like for rock and roll? It's a question that will surely be on the minds of participants at the 2012 South by Southwest Music festival, which kicks off this week. I believe the future of rock and roll is very bright -- if you're willing ...