Monthly Archives: February 2012

Want customers? Invest in social media

  If you aren’t generating leads through social media, it’s time to rethink your marketing game plan. That’s a major takeaway from The 2012 State of Inbound Marketing, a new report from marketing software provider HubSpot. Among the report’s conclusions: … Continue reading

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The value of small ball

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, … Continue reading

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How well do you understand digital marketing ROI?

  Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn’t so easy. Why? Because that most nimble and fast moving of creatures, the modern-day … Continue reading

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Whitney Houston’s great comeback

Whitney Houston was a fading musical star when she died suddenly on February 11. Within the past decade, her moments of glory – a Top 10 single in 2001 and a chart-topping album in 2009 – were infrequent and overshadowed … Continue reading

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What is content marketing?

  Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the iCrossing Content Lab illustrate how content … Continue reading

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The CMO’s Guide to Pinterest

Pinterest is a lot more than a shiny new tool to help you decorate your home – it’s a platform for marketers to build connected brands in visually compelling ways. In a  newly published point of view, The CMO’s Guide … Continue reading

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Jermaine Dupri builds a real community with Global 14

Look at the headlines Facebook has generated lately: the company files for a multi-billion dollar initial public offering. Mark Zuckerberg spends $700,000 flying private planes in one year. Chief Operating Officer Sheryl Sandberg begins building a new mansion in Menlo … Continue reading

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How to write great headlines

You need to write a great headline to get anyone to read what you have to say – especially now, when your audience is probably reading your ad copy, website landing page, or blog post while multi-tasking with their mobile … Continue reading

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Life in the hip-hop underground with Symon G. Seyz

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on … Continue reading

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NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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