January, 2012 Archive

How Twitter helped “The Grey” become a box-office champ on opening weekend

Sunday, January 29th, 2012

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of the principal cast – including Neeson’s – are listed via their ...

Let us now praise the Google Doodle

Saturday, January 28th, 2012

I awoke this morning to discover a fresh coat of snow on my driveway and on Google’s home page. Through a Google Doodle, today Google celebrates the 125th anniversary of the largest recorded snowflake – which was said to be 15 inches in diameter when it landed  in Montana in ...

You’re a fine DJ, Mr. President

Saturday, January 28th, 2012

I've often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. Sales of Al Green's "Let's Stay Together" have increased 490 ...

A slice of hip-hop: “Lounge Music” by Ha-Rih

Thursday, January 26th, 2012

Just when you think you’ve heard enough chill-out from Hed Kandi to last a lifetime, along comes a song like “Lounge Music” to make you feel like you’re discovering the genre all over again. With “Lounge Music,” Ha-Rih blends chill-out with hip-hip to create a pretty damned sexy and coy ...

A slice of hip-hop: “Put My Mack Down” by Aye-P

Tuesday, January 24th, 2012

Aye-P performs some sweet alchemy with “Put My Mack Down.” He takes a familiar scenario – a guy coming on to a woman in a club – and creates a funky rap built on top of his own beats and samples of Isaac Hayes’s version of “Look of Love” and ...

4 technologies every CMO must know

Wednesday, January 18th, 2012

In 2011, IBM released a report that identified the four biggest challenges keeping CMOs awake at night: the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics. Those challenges also represent growth opportunities with emerging technology as the catalyst. To help marketers anticipate and ...

Slash defines a new kind of cool

Monday, January 16th, 2012

A few nights ago, I was hanging out with my 10-year-old daughter Marion and her fifth-grader friend Emma as they took turns showing each other their favorite YouTube videos on a laptop. They surfed from one video to the next as children do, giggling their way through goofy stuff like ...

Google disrupts with Google Search Plus

Friday, January 13th, 2012

Google's launch of the awkwardly named "Search, plus Your World" has the web buzzing with commentary. Blogger John Jantsch believes Google is "shaking things up a bit" by making search a more personal experience. Twitter says Google Search Plus (as "Search, plus Your World" is quickly becoming known) is "bad ...

Co-creation is the future of marketing

Friday, January 13th, 2012

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride -- an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was excited to see Doug Williams of Forrester Research comment on ...

Have you heard? “Get Away” by Latasha Lee

Wednesday, January 11th, 2012

LATASHA LEE music video 2011 "Get Away" from LaTasha Lee on Vimeo. Latasha Lee needs to get away from you -- and it's definitely your loss. In her song "Get Away," the R&B artist from vamps for the camera with a gorgeous kiss-off that plays like an homage to Motown. After ...