December, 2011 Archive

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

How to smell like a man

Friday, December 23rd, 2011

Hey, guys, how would you like to smell like "Wilderness, Open Air & Freedom"? All you need to do is introduce your underarm to Old Spice Denali deodorant, one of the many different brands available in the increasingly crowded category of men's personal body care products. Clearly, times have changed ...

“Do or Die”: tough medicine for the CMO

Monday, December 19th, 2011

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That's what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or Die, a new book that challenges marketers to rethink the way ...

Spice Merchants: “a rockin’ cool place that smells good”

Sunday, December 11th, 2011

If Starbucks has taught us anything, it's that people are willing to pay a lot more for an experience -- even for a product like coffee, which many retailers perceived to be little more than human fuel until Starbucks came along. The difference between a $1.85 cup of garden-variety coffee ...

Going mobile for the holidays

Monday, December 5th, 2011

  As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: More and more shoppers are reaching for their phones to compare prices, ...