Monthly Archives: December 2011

Jeff Bezos: the king of content

Jeff Bezos wants Earth’s biggest online retailer to become the world’s mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking … Continue reading

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How to smell like a man

Hey, guys, how would you like to smell like “Wilderness, Open Air & Freedom”? All you need to do is introduce your underarm to Old Spice Denali deodorant, one of the many different brands available in the increasingly crowded category … Continue reading

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“Do or Die”: tough medicine for the CMO

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That’s what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or … Continue reading

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Spice Merchants: “a rockin’ cool place that smells good”

If Starbucks has taught us anything, it’s that people are willing to pay a lot more for an experience — even for a product like coffee, which many retailers perceived to be little more than human fuel until Starbucks came … Continue reading

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Going mobile for the holidays

  As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: … Continue reading

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