Monthly Archives: September 2011

A bold vision to “reinvent the American dream” in Detroit

Philip Lauri wants to re-imagine the city of Detroit. He is the founder and director of Detroit Lives! a social brand dedicated to launching projects and ideas that will strengthen Detroit as a community and city. Detroit Lives! has captured … Continue reading

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Pink Floyd shines on for Baby Boomers

When EMI Music announced in May that the record company would re-issue the Pink Floyd musical catalog via re-mastered compact discs, vinyl editions, and Blu-rays, a friend of mine in his 20s asked me who on earth would buy such … Continue reading

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Finally: 3-D that makes sense

It was only a matter of time before Disney Parks and Resorts responded to the success of Wizarding World of Harry Potter at rival Universal’s Islands of Adventure. And with the announcement of an Avatar world at Disney’s Animal Kingdom, … Continue reading

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L’Oréal and Procter & Gamble: content marketing masters

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you … Continue reading

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How Facebook perverts the English language

I certainly do not “Like” how Facebook perverts the English language by forcing us to us words inaccurately. Case in point: recently, I heard about the launch of a Facebook page for a forthcoming (at the time) biography of Mick … Continue reading

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Marketing by helping, not selling

The future of marketing is helping, not selling. Those were the words of content strategist Jay Baer at the recent Content Marketing World conference, an event focused on helping brands become better content marketers. So what exactly does it mean … Continue reading

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The high cost of brand failure

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver … Continue reading

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Nice guys finish first

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped … Continue reading

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Music I like: “Be With-Without You” by Symon G. Seyz

Be With-Out You by SymonG,Seyz “Be With-Without You” by Symon G. Seyz caught my ear because of its smooth arrangement reminiscent of better ‘70s R&B. What makes the song is SymonG’s soulful rap punctuated by a recurring Isley Brothers-style guitar … Continue reading

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