September, 2011 Archive

A bold vision to “reinvent the American dream” in Detroit

Wednesday, September 28th, 2011

Philip Lauri wants to re-imagine the city of Detroit. He is the founder and director of Detroit Lives! a social brand dedicated to launching projects and ideas that will strengthen Detroit as a community and city. Detroit Lives! has captured the attention of media ranging from Monocle to Time. And no ...

Pink Floyd shines on for Baby Boomers

Monday, September 26th, 2011

When EMI Music announced in May that the record company would re-issue the Pink Floyd musical catalog via re-mastered compact discs, vinyl editions, and Blu-rays, a friend of mine in his 20s asked me who on earth would buy such a blatantly physical product in the digital era. Answer: Baby ...

Finally: 3-D that makes sense

Sunday, September 25th, 2011

It was only a matter of time before Disney Parks and Resorts responded to the success of Wizarding World of Harry Potter at rival Universal’s Islands of Adventure. And with the announcement of an Avatar world at Disney’s Animal Kingdom, you should look for Disney to apply 3-D technologies where ...

L’Oréal and Procter & Gamble: content marketing masters

Saturday, September 24th, 2011

In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited trends for CMOs to watch in 2011. If you give the report a close read, you find Forrester forecasting ...

How Facebook perverts the English language

Sunday, September 18th, 2011

I certainly do not “Like” how Facebook perverts the English language by forcing us to us words inaccurately. Case in point: recently, I heard about the launch of a Facebook page for a forthcoming (at the time) biography of Mick Jagger. I wanted to learn more about the book, get access ...

Marketing by helping, not selling

Thursday, September 15th, 2011

The future of marketing is helping, not selling. Those were the words of content strategist Jay Baer at the recent Content Marketing World conference, an event focused on helping brands become better content marketers. So what exactly does it mean to market by helping? On September 15, Internet security firm McAfee ...

The high cost of brand failure

Friday, September 9th, 2011

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver on its brand promise to move “Beyond Petroleum.” As The ...

Nice guys finish first

Wednesday, September 7th, 2011

Last year I blogged about how Twitter was a catalyst in the forming of a co-branding relationship that I formed with indie musician AM and Razorfish (where I was in charge of marketing). Since then, digital has once again helped launch a relationship – this time between AM and musician ...

Music I like: “Be With-Without You” by Symon G. Seyz

Friday, September 2nd, 2011

Be With-Out You by SymonG,Seyz “Be With-Without You” by Symon G. Seyz caught my ear because of its smooth arrangement reminiscent of better ‘70s R&B. What makes the song is SymonG’s soulful rap punctuated by a recurring Isley Brothers-style guitar riff (listen for it 27 seconds into the song). Symon ...