August, 2011 Archive

The marketing genius of “Led Zeppelin IV”

Monday, August 29th, 2011

Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover. That’s what Led Zeppelin did 40 years ago when the band issued its fourth album with a cover consisting solely of a ...

Music I like: “I Get Da Money” by Spade

Friday, August 26th, 2011

The Global 14 social destination run by Jermaine Dupri is a hotbed of emerging music from aspiring hip-hip and rap stars. One of the benefits of being a member is having artists share their music with you personally. It’s like a holiday grab bag: sometimes you find a gift that ...

Will the Apple brand become more open without Steve Jobs?

Thursday, August 25th, 2011

Where is the Apple brand headed in the aftermath of Steve Jobs's resignation as CEO? It's a significant question for one of the world's most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs is more than the face of the Apple brand -- he ...

Buzz Lightyear might know your name

Tuesday, August 23rd, 2011

The next time you visit Disney World, don’t be surprised if Buzz Lightyear greets everyone in your family by their first names before you've been introduced to him. According to an apparently well-sourced rumor, Disney is morphing its Key to the World card (which acts as an all-purpose credit card, ID ...

Why Amazon and Netflix don’t always know best

Tuesday, August 16th, 2011

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells us whom to follow. But those tools reinforce what we know already. ...

How the Rolling Stones got their mojo back (and you can, too)

Wednesday, August 10th, 2011

Let’s say you’re an aging business or marketing executive with your back against the wall. You’ve accomplished great things in your career but nothing substantial lately. A brash generation of upstarts threatens to muscle you aside with their attitude and fresh ideas. What would you do? If you wanted to follow ...

We are all content hustlers

Sunday, August 7th, 2011

It’s ironic Google+ allowed the digital elites such as Chris Brogan early access to Google+ while asking corporations to hold off creating brand profiles. Just about everyone I know on Google+ (including me) uses the social platform to hustle their own content as well as any corporation could. We are all ...