July, 2011 Archive

The reincarnation of Amy Winehouse

Friday, July 29th, 2011

Amy Winehouse is the latest example of how sudden death ignites the career of a down-and-out, self-destructive artist. You see it happen time and again: a troubled celebrity dies unexpectedly. Said celebrity then realizes a surge in PR popularity and revenue. I blogged about the phenomenon in 2008 in the wake ...

Why Google wants you to win the zero moment of truth

Thursday, July 28th, 2011

Jim Lecinksi wants marketers to respect the power of the zero moment of truth. And he just conducted an interview with me to tell you why. In his new ebook, Winning the Zero Moment of Truth, Jim, Google’s managing director of U.S. Sales and Operations, describes why you need to connect ...

Spammers, Baby Boomers, and Google+

Wednesday, July 27th, 2011

Boy, do I feel like a digital slacker. On June 28, Google invited me to a Field Trial of Google+ -- and you better believe I interrupted a family vacation to get involved lest I miss out on all the fun. But unlike Jay Baer and Chris Brogan, I’ve failed to contribute ...

Real-time marketing requires real talent

Tuesday, July 19th, 2011

My employer iCrossing has been collecting digital executives. Thought leader Roger Wood joined the company’s digital media practice in May. Former Jupiter Research analyst Gary Stein joined the strategy team in June. And, as announced today, former NBC Universal executive Tarah Feinberg has been appointed head of the Live Media ...

AXE: sexy and useful at Pitchfork 2011

Sunday, July 17th, 2011

Want to make your brand memorable? Be useful. AXE just showed me how at the 2011 Pitchfork Music Festival in Chicago. Most of us know about AXE, the provider of men’s body grooming products, from its slick and sexually provocative advertisements. AXE also uses music to build its brand (in a ...

How a janitor and “Hotel California” shaped me

Friday, July 8th, 2011

If I have enjoyed any success as a writer and marketer, I need to thank the guy who pushed a broom and carried out the trash at my junior high school in 1977. His name was Larry, and he introduced me to “Hotel California,” a rock epic that has influenced ...