Monthly Archives: June 2011

Are you acting like a digital steward or a fool?

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with … Continue reading

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How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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How to say hello to a customer

Recently I blogged about the right way to say goodbye to your customer. How you say hello to a customer is even more crucial — in fact, so important that Guy Kawasaki devotes several pages to the power of the … Continue reading

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Weinergate not about social media

By now Anthony Weiner has become a poster child for the perils of social media and a case study for the influence of Twitter. But I don’t believe Weinergate is about social media or digital illiteracy. Weinergate is simply another … Continue reading

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Don’t text in this movie theater

There is a God. Most movie theaters use the polite-but-ineffective appeal to human decency to prevent you from texting during movies. The Alamo Drafthouse Cinema in Austin, Texas, will eject you for texting during a movie. And don’t complain if … Continue reading

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Build your brand with your Twitter profile

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal). … Continue reading

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