June, 2011 Archive

Are you acting like a digital steward or a fool?

Thursday, June 30th, 2011

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with me. The report says a lot about how moms and dads try ...

How to create an enchanting event

Thursday, June 23rd, 2011

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. The event enchanted me because it provided great content, intimacy, the ...

How to say hello to a customer

Saturday, June 11th, 2011

Recently I blogged about the right way to say goodbye to your customer. How you say hello to a customer is even more crucial -- in fact, so important that Guy Kawasaki devotes several pages to the power of the first impression in his latest marketing best seller, Enchantment: The ...

Weinergate not about social media

Wednesday, June 8th, 2011

By now Anthony Weiner has become a poster child for the perils of social media and a case study for the influence of Twitter. But I don’t believe Weinergate is about social media or digital illiteracy. Weinergate is simply another cautionary tale about public figures acting recklessly and badly. From his ...

Don’t text in this movie theater

Monday, June 6th, 2011

There is a God. Most movie theaters use the polite-but-ineffective appeal to human decency to prevent you from texting during movies. The Alamo Drafthouse Cinema in Austin, Texas, will eject you for texting during a movie. And don't complain if you get ejected: you might find yourself appearing in the theater's pre-roll ...

Build your brand with your Twitter profile

Sunday, June 5th, 2011

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal).  Here are three executives who get it right: 1. Clark Kokich The ...