Monthly Archives: May 2011

Content + community + analytics = real-time marketing

On the iCrossing Content Lab blog I’ve been talking about how content marketing is a CMO-level priority, as have many other bloggers. But being a priority is one thing; how do senior marketers make content marketing a reality? To address … Continue reading

Posted in Agencies, Digital, Marketing, Uncategorized | Tagged , , , , | 1 Comment

How to handle a customer divorce

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one … Continue reading

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Why Disney Epcot World Showcase is the gold standard

The Disney Epcot World Showcase is one of my favorite favorite destinations because Disney makes learning an engaging experience. The first time I visited the World Showcase, I was skeptical: how fun could it be to visit facsimiles of 11 … Continue reading

Posted in Marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Why marketers love bad boys

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of … Continue reading

Posted in Marketing, Uncategorized | Tagged , , , , , , , , , , , , | 2 Comments