May, 2011 Archive

Content + community + analytics = real-time marketing

Tuesday, May 31st, 2011

On the iCrossing Content Lab blog I’ve been talking about how content marketing is a CMO-level priority, as have many other bloggers. But being a priority is one thing; how do senior marketers make content marketing a reality? To address that issue, today my employer iCrossing launched the Live Media ...

How to handle a customer divorce

Wednesday, May 25th, 2011

How do you say goodbye to a customer who no longer wants you? Smart marketers realize that ex-customers can help or hurt your brand depending on how you treat them when they want to leave. Here are two examples: one from a company that does not understand this reality, and the ...

Why Disney Epcot World Showcase is the gold standard

Monday, May 16th, 2011

The Disney Epcot World Showcase is one of my favorite favorite destinations because Disney makes learning an engaging experience. The first time I visited the World Showcase, I was skeptical: how fun could it be to visit facsimiles of 11 countries wedged amid 300 acres in Orlando? But I was quickly ...

Why marketers love bad boys

Tuesday, May 10th, 2011

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of Kraft Foods discuss “The Bad Boys’ Guide to Digital Bliss” April ...