April, 2011 Archive

Facebook co-brands with President Obama

Wednesday, April 20th, 2011

“God, we’ve never done this. I don’t know where to stand.” Those were the words of Facebook COO Sheryl Sandberg as she kicked off a town hall Facebook hosted for President Barack Obama today. The town hall, streamed live and followed avidly on Twitter, was a marketing coup for both Facebook ...

Social media immaturity

Wednesday, April 20th, 2011

Social media platforms like Facebook are like the American healthcare system: useful so long as you remain perfectly healthy for your entire life. But if you sneeze, you might be royally screwed. Doing business with Facebook is like getting service at a public clinic. At best, the company provides indifferent service ...

Cirque du Soleil: too much LOVE

Monday, April 18th, 2011

While I was shopping for blue jeans at Target this weekend, I came across a surprising find: official T shirts from the Beatles Cirque du Soleil LOVE show on sale for $12.99, and wedged like excess stock on a rack of music merchandise. Although making official LOVE merchandise available at Target ...

How a $50 iPod Shuffle cost me $1,000

Friday, April 15th, 2011

The Apple product experience does not always live up to the Apple brand name. Case in point: recently my daughter purchased an iPod Shuffle after carefully saving $50 in her piggy bank. Her excitement was palpable as we made our purchase at a nearby Apple Store. As I drove us ...

Does Myspace have a future?

Tuesday, April 5th, 2011

The future certainly looks bleak for MySpace. The Wall Street Journal recently reported that advertisers are wary of Myspace and cited companies such as PepsiCo, which has not run an ad on Myspace since 2009. And according to comScore, the volume of Myspace site visitors has dropped by 44 percent ...