March, 2011 Archive

Brand loyal-tee

Tuesday, March 29th, 2011

Conventional wisdom says brand loyalty is dead, and yet a recent discovery I made at a nearby Target store indicates we are still willing to pledge our allegiance to a logo, at least. Shoppers in the mens department are apparently willing to shell out good money for the privilege to ...

Role players rule at comic/entertainment expo

Monday, March 21st, 2011

The Chicago Comic & Entertainment Expo (C2E2) is aptly named. The three-day show demonstrates the convergence of graphic books, movies, and games that has made its indelible mark on industries ranging from media/entertainment to tourism. From March 18-20, the 2011 C2E2 (self-described as "Chicago's pop culture event") brought together a loosely ...

Netflix wants to own your entertainment

Wednesday, March 16th, 2011

According to Deadline Hollywood, Netflix has become a content creator (not just distributor) by outbidding HBO and AMC to underwrite the production of House of Cards, a 26-episode drama series directed by David Fincher. Deadline Hollywood says that the deal (probably worth more than $100 million) is for Netflix "probably the ...

The Zune is dead. Long live Zune.

Tuesday, March 15th, 2011

Microsoft has announced the discontinuation of Zune devices, and at first blush, the news sounds gloomy, as reflected in this Mashable headline: “RIP Zune Player, 2006-2011.” But look beyond the headline, and the news is not as bad as it seems. Yes, Microsoft is throwing in the towel with the ...

My battle with bullies

Monday, March 14th, 2011

When I was growing up, bullies tormented me occasionally, and writing this blog post evokes some painful memories. I’m sharing my story to raise awareness for Facebook’s announcement to combat bullying by making it possible for people to report harassment to others in their support network. The announcement was made in ...

Charlie don’t surf

Tuesday, March 8th, 2011

Why does the train wreck known as Charlie Sheen have 2.2 million Twitter followers (and counting) and a radio channel devoted to his every utterance? Is he just a freak show who will fold up his tent and disappear? In fact, I think he may have more long-lasting impact on ...

Guy Kawasaki gets personal

Tuesday, March 8th, 2011

I read Guy Kawasaki's new book Enchantment expecting to learn how to become a better marketer. Instead I became immersed in something deeper: a discussion on how to be a better person, with more effective marketing being a by-product. Enchantment focuses on the embrace of personal and corporate values such ...

iPad 2 spoof ad

Sunday, March 6th, 2011

  Just watch and enjoy

Rescuing Antarctica with Facebook wall posts

Thursday, March 3rd, 2011

Arturo Pelayo doesn't want to change the world. He just wants to protect it. The educator and web strategist just departed his home in Chicago to join a group of 83 students and business people on a 15-day expedition known as the International Antarctic Expedition. The purpose of the trip is ...