February, 2011 Archive

Music industry still grapples with free content

Friday, February 25th, 2011

The music industry continues to struggle with consumers who just cannot resist finding music for free. And this time, the industry cannot fight back by suing grandmas and children. As reported by Macworld, free streaming services are now the chief threat to music industry revenue loss. I discuss this issue ...

SKECHERS + Kim Kardashian = connected branding

Thursday, February 24th, 2011

We live in an age where celebrities such as Kim Kardashian and Ashton Kutcher have become not only powerful brands but entrepreneurs and business partners for companies such as Bebe. On the Great Finds blog (operated by my employer iCrossing), I discuss with my colleague Heather White-Laird how Kim Kardashian ...

Got content?

Tuesday, February 22nd, 2011

I recently joined the marketing team at iCrossing, a global digital agency that builds connected brands. I'm focusing on thought leadership, influencer outreach, and sharing the company brand through social media. I'm excited at this direction in my career, and I'd also love your help. First, a bit more about my ...

Now that’s what I call superhype

Sunday, February 20th, 2011

Everyone stop what you're doing and take note: Old Spice High Endurance Deodorant has a new look coming soon! I don't know what exactly the new look is going to be, but I am sure my day will become enriched and more exciting as a result. You say you don't care? ...

Jermaine Dupri: musically social

Thursday, February 17th, 2011

Think the world already has enough social networks? Well, get ready for another one: Global 14, launched recently by Grammy-award winning producer Jermaine Dupri. Global 14 focuses on the interests of the rap and hip-hop communities. The site features 500 discussion groups on topics ranging from music to cooking. And Jermaine ...

Brands get animated

Wednesday, February 16th, 2011

The Wall Street Journal recently discussed the popularity of sites such as GoAnimate and Xtranormal, which make it possible for anyone to create an animated movie. The sites supply the animated characters; all you need to provide is a script that you can type in real time to generate a ...

All hail Imax

Wednesday, February 2nd, 2011

As an avid movie goer, I applaud the recent financial success of Imax -- the company that offers movies on giant screens with overwhelming sound. According to Bloomberg Businessweek, within the past two years, box office sales for movies shown on Imax screens have more than tripled, and Imax says ...

Make unemployment work for you

Tuesday, February 1st, 2011

Unemployment can be a time of self-renewal and discovery. During a recent break between jobs, I have bonded with my family, developed my blogging skills, stayed up to date on social media technologies, and helped others. In collaboration with Guy Kawasaki on the American Express Open Forum, I provide more ...