Monthly Archives: February 2011

Music industry still grapples with free content

The music industry continues to struggle with consumers who just cannot resist finding music for free. And this time, the industry cannot fight back by suing grandmas and children. As reported by Macworld, free streaming services are now the chief … Continue reading

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SKECHERS + Kim Kardashian = connected branding

We live in an age where celebrities such as Kim Kardashian and Ashton Kutcher have become not only powerful brands but entrepreneurs and business partners for companies such as Bebe. On the Great Finds blog (operated by my employer iCrossing), … Continue reading

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Got content?

I recently joined the marketing team at iCrossing, a global digital agency that builds connected brands. I’m focusing on thought leadership, influencer outreach, and sharing the company brand through social media. I’m excited at this direction in my career, and … Continue reading

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Now that’s what I call superhype

Everyone stop what you’re doing and take note: Old Spice High Endurance Deodorant has a new look coming soon! I don’t know what exactly the new look is going to be, but I am sure my day will become enriched … Continue reading

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Jermaine Dupri: musically social

Think the world already has enough social networks? Well, get ready for another one: Global 14, launched recently by Grammy-award winning producer Jermaine Dupri. Global 14 focuses on the interests of the rap and hip-hop communities. The site features 500 discussion … Continue reading

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Brands get animated

The Wall Street Journal recently discussed the popularity of sites such as GoAnimate and Xtranormal, which make it possible for anyone to create an animated movie. The sites supply the animated characters; all you need to provide is a script … Continue reading

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All hail Imax

As an avid movie goer, I applaud the recent financial success of Imax — the company that offers movies on giant screens with overwhelming sound. According to Bloomberg Businessweek, within the past two years, box office sales for movies shown … Continue reading

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Make unemployment work for you

Unemployment can be a time of self-renewal and discovery. During a recent break between jobs, I have bonded with my family, developed my blogging skills, stayed up to date on social media technologies, and helped others. In collaboration with Guy … Continue reading

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