December, 2010 Archive

How an independent bookstore rocks my world

Monday, December 20th, 2010

If you like to discover books by exploring your local bookstore, you are a dying breed. And apparently I am, too. A friend recently shared with me this article about how e-readers are contributing to the demise of local bookstores in Minneapolis, one of my favorite cities for independent bookstores. ...

Getting a Life

Saturday, December 18th, 2010

The two people outside my family who read my blog regularly know that occasionally I find lessons for marketers from pop culture, especially music and books. I don't read books or listen to music in order to become a better marketer; rather, the learnings just come to me from what ...

Old bands, great brands shine in 2010

Friday, December 17th, 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling Stones owned the month of May with a heavily promoted re-issue of ...