Monthly Archives: October 2010

How Best Buy evolves its brand

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual … Continue reading

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Flipping the Bird to marketing executives

What can a badass undercover cop teach a room full of marketing executives? Well, as it turns out, quite a lot — as 650 attendees of the Razorfish Client Summit found out on October 14 when they witnessed Jay Dobyns … Continue reading

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How do you handle mistakes?

Everyone makes mistakes, and companies are no different. How one responds to a mistake speaks volumes for the credibility of a brand. Two cases in point from this weekend: The Advertising Age website was down when I tried to visit … Continue reading

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How Twitter united indie star AM with Razorfish

How does an emerging indie artist in the dysfunctional music industry find an audience anymore? My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, … Continue reading

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Meet the new face of luxury

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She’s a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 … Continue reading

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“Classic Rock” magazine gets physical

If you appreciate the lost art of LP cover design, then get thee to a newsstand and grab the September issue of Classic Rock before they sell out. The issue painstakingly reproduces the extravagant artwork for the iconic 1975 Led … Continue reading

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