October, 2010 Archive

How Best Buy evolves its brand

Wednesday, October 20th, 2010

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual Razorfish Client Summit. At the Client Summit (which I organized), my ...

Flipping the Bird to marketing executives

Tuesday, October 19th, 2010

What can a badass undercover cop teach a room full of marketing executives? Well, as it turns out, quite a lot -- as 650 attendees of the Razorfish Client Summit found out on October 14 when they witnessed Jay Dobyns discuss his life as an undercover agent for the Bureau ...

How do you handle mistakes?

Monday, October 11th, 2010

Everyone makes mistakes, and companies are no different. How one responds to a mistake speaks volumes for the credibility of a brand. Two cases in point from this weekend: The Advertising Age website was down when I tried to visit the site the morning of October 11. I found myself entertained ...

How Twitter united indie star AM with Razorfish

Thursday, October 7th, 2010

How does an emerging indie artist in the dysfunctional music industry find an audience anymore? My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, concert promoter, and DJ. And so far we are having a ...

Meet the new face of luxury

Tuesday, October 5th, 2010

Michelle Phan has been described as the next Michael Jordan of the upscale endorsement world. She's a 23-year-old Floridian who has become a massive YouTube sensation with her video make-up tutorials and beauty tips As of June 2010, her 100 videos have been viewed more than 150 million times. And ...

"Classic Rock" magazine gets physical

Friday, October 1st, 2010

If you appreciate the lost art of LP cover design, then get thee to a newsstand and grab the September issue of Classic Rock before they sell out. The issue painstakingly reproduces the extravagant artwork for the iconic 1975 Led Zeppelin album Physical Graffiti to illustrate the lead article by ...