September, 2010 Archive

How dead is the web?

Wednesday, September 22nd, 2010

With all the recent talk about the "death of the web," you would think that consumers and marketers are abandoning the humble website like a jilted lover in favor of more attractive options like iPhone apps. And yet two recent examples indicate that leading brands take their websites quite seriously: According ...

How the NFL & Facebook build the Coors Light Brand

Friday, September 10th, 2010

For Coors Light, winning the hearts and minds of men aged 21-34 means serving up a different kind of brew that combines the excitement of the NFL and the reach of Facebook. The official beer of the NFL has worked with my employer Razorfish to launch its first-ever Coors Light ...

What is this guy selling?

Thursday, September 9th, 2010

Apparently we all have a brand lurking inside us ready to shine if we’ll take the time to develop it. So says HBR, Inc., and a host of eager-to-please personal coaches. So what kind of brand do you think one Phil Davison was selling in his unsuccessful bid to become ...

Treatment for a smart phone addict

Tuesday, September 7th, 2010

Last week I vowed to use my smart phone (a 3G iPhone) exclusively for the quaint practice of calling friends or family during Labor Day weekend -- which is saying something given my publicly confessed smart phone addiction. Now that Labor Day is behind us, I've been asked, "How did ...

Do you suffer from smart phone disease?

Thursday, September 2nd, 2010

I recently came across a CNN article that urges, "Be polite and put your smart phone down." The article was sobering because it reminded me of the many ways I have allowed my smart phone (a 3G iPhone) to worm its way into my personal life like a virus -- ...

Are you willing to fly blind? Career advice from the voice of Led Zeppelin

Wednesday, September 1st, 2010

When was the last time you embraced the unknown at work? Maybe when you plunged into social media even though you felt like you didn't know what you were doing? If you are willing to experiment with something new, you know how uncomfortable it feels, sometimes even like you are in ...