August, 2010 Archive

Carnival & Delta monetize their Facebook fans

Tuesday, August 24th, 2010

Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...

Threadless mantra: be human & find friends

Tuesday, August 24th, 2010

This blog post comes to you live from the PSFK Chicago Salon, "Fueling Imagination." During a morning session, Mig Reyes, Brock Rumer, and Colleen Wilson discuss the employee culture inside Threadless, the successful T-shirt designer and merchandiser that famously crowdsources designs. The Threadless team expresses bemusement at all the news media ...

New Intel site challenges assumptions about how we shop

Friday, August 20th, 2010

An Intel Core Processor isn't the sort of product a consumer can test drive before buying -- or is it? As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers to learn more about Intel Core processors -- not through a ...

Please support charity: water

Monday, August 16th, 2010

Being able to enjoy a glass of clean, safe water is probably something you take for granted, like the sun rising every day.  And yet a billion people in the world lack access to safe water. My employer Razorfish just helped nonprofit charity: water launch a campaign to address this ...

How to surprise and delight a customer

Wednesday, August 4th, 2010

Here's a surprise: a customer fulfillment notice that's actually fun to read. After ordering a from CD Baby a copy of Ronee Blakley Live at the Mint, I expected to receive a perfunctory confirmation of my purchase shipment. Instead here's what I found in my email in-box: "Your CD has been ...