July, 2010 Archive

Does your brand get Facebook?

Wednesday, July 28th, 2010

A new Altimeter Group report identifies eight success criteria for Facebook page marketing -- and points out that brands have a long way to go applying those criteria successfully. I encourage marketers to read it. The report is free, and Altimeter is a leading authority. (Note: my employer Razorfish was ...

Consumers are the content in stunning Forever 21 ad

Thursday, July 1st, 2010

Times Square Billboard by Space150 from Cliff Kuang on Vimeo. There is no such thing as intrusive advertising so long as advertisers provide great content to consumers -- and in the case of a new Forever 21 billboard ad, consumers are the content. Here's how the ad works: pedestrians strolling through Times ...