Monthly Archives: May 2010

New Razorfish report discusses how marketers have responded to the recession

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend … Continue reading

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Would “Exile on Main St.” have survived Twitter?

The build-up to the May 18 re-release of Exile on Main St. has been nothing short of astonishing especially for an album that received mixed reviews on its release in 1972. Jimmy Fallon hosted Rolling Stones Week culminating in the … Continue reading

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To get creative, get “Lost”

How do creative ideas flourish? The May 14 issue of Entertainment Weekly provides one perspective through an oral history of the development of the pilot episode of Lost, as told by many of the principal players, including J.J. Abrams. Two … Continue reading

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Why attorneys should not advertise

I think this ad says it all. For more local advertising gone bad, check this out.

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Tornadoes are sexy beasts

My, how the tornado has become a sexy brand. This morning, I visited Weather.com to find out what kind of day May 10 was bringing to Chicago (always a giant question mark). I was hit smack in the face with … Continue reading

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Actions speak louder than words for BP & consumers

Jeff Bezos once said famously that a brand is formed mostly by what a company does, not by what it says. If that’s the case, then the BP brand is in serious trouble — provided that consumers are going to … Continue reading

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