May, 2010 Archive

New Razorfish report discusses how marketers have responded to the recession

Monday, May 24th, 2010

Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend by Razorfish clients. Here are a few highlights from the ...

Would "Exile on Main St." have survived Twitter?

Tuesday, May 18th, 2010

The build-up to the May 18 re-release of Exile on Main St. has been nothing short of astonishing especially for an album that received mixed reviews on its release in 1972. Jimmy Fallon hosted Rolling Stones Week culminating in the premier of a new documentary about the band, Stones in ...

To get creative, get "Lost"

Monday, May 17th, 2010

How do creative ideas flourish? The May 14 issue of Entertainment Weekly provides one perspective through an oral history of the development of the pilot episode of Lost, as told by many of the principal players, including J.J. Abrams. Two lessons emerge for me, and I think these are relevant ...

Why attorneys should not advertise

Monday, May 10th, 2010

I think this ad says it all. For more local advertising gone bad, check this out.

Tornadoes are sexy beasts

Monday, May 10th, 2010

My, how the tornado has become a sexy brand. This morning, I visited Weather.com to find out what kind of day May 10 was bringing to Chicago (always a giant question mark). I was hit smack in the face with the image of a shimmering, purple tornado and the headline Outbreak!, ...

Actions speak louder than words for BP & consumers

Monday, May 3rd, 2010

Jeff Bezos once said famously that a brand is formed mostly by what a company does, not by what it says. If that's the case, then the BP brand is in serious trouble -- provided that consumers are going to take action, too. About 10 years go, BP repositioned its ...