February, 2010 Archive

Behind the launch of Windows 7 Phone Series

Friday, February 19th, 2010

Windows Phone 7 Series - Touch Experience from Razorfish - Emerging Experiences on Vimeo. How do you give tens of thousands of people a hands-on experience with a new phone when you have only a handful of prototypes to share? That's exactly what Microsoft did at the Mobile World Congress February 15 ...

Five lessons on creativity from the Eagles

Tuesday, February 16th, 2010

Album liner notes are a lost art -- which is unfortunate because well-written liner notes leave insightful clues about how and why musicians develop their art.   For instance, here are five lessons I learned about the creative process after I read Cameron Crowe's liner notes for The Very Best ...

Marketers must think like technologists

Friday, February 12th, 2010

At the recent Razorfish Technology Summit, CEO Bob Lord declared that "CMOs who do not understand technology will die."  In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business under the guidance of Razorfish Chief Technology Officer Ray Velez.  ...