Monthly Archives: December 2009

The face of a great brand

The best-selling album of the decade?  Not Eminem.  Not Usher.  But The Beatles 1, a collection of Beatles Number One singles that has sold 11.4 million units since its release in November 2000.  Pretty astonishing for a group that broke … Continue reading

Posted in Marketing | 9 Comments

Word-of-mouth supergeniuses

I walked away from the 2009 Word of Mouth Supergenius event with many ideas and impressions, a fraction of which made their way to my Twitter stream in real-time.  The event, hosted by Gaspedal, brought together leading word-of-mouth practitioners who … Continue reading

Posted in Marketing | 11 Comments

Escaping the social media echo chamber

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to … Continue reading

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The Tiger Woods brand will be just fine

Tiger Woods might be in a world of hurt, but his brand is going to be just fine.  For a famous athlete, he has a bland, anonymous public persona.  His image is built purely on sports performance and not much … Continue reading

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A clever product for clever (digital) moms

How do you discuss diaper pails in the digital world? My employer Razorfish helped Munchkin Inc. address this challenge by involving social influencers (moms) through the new Diaperpail microsite that launched in November.  The work is a good example of … Continue reading

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