November, 2009 Archive

Razorfone takes retail from ho-hum to fun

Wednesday, November 25th, 2009

Recently I discussed how technology helps marketers create experiences that build businesses.  As if on cue, the Razorfish Emerging Experiences team just released Razorfone -- an application that shows how multitouch technology can turn the boring process of buying a mobile phone into an immersive experience. Razorfone uses the Razorfish Touch ...

Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Razorfish: the empire strikes back

Sunday, November 8th, 2009

If you are tired of being told by some self-righteous nabob that "the consumer is in control" and "your brand no longer matters," I have the perfect antidote for you: the third annual FEED: The Razorfish Digital Brand Experience Report, which was just published. FEED discusses the results of an annual ...