Monthly Archives: October 2009

Crowdsourcing Charlene Li’s new book

Conventional wisdom says that you cannot write a book by committee.  Charlene Li of Altimeter Group is trying to dispel that idea, to some degree. As she’s researched and written her forthcoming book Open, Charlene has relied on her blog … Continue reading

Posted in Marketing | Tagged , , , | 5 Comments

Straight talk from Razorfish Chairman Clark Kokich

Props to Razorfish chairman Clark Kokich for launching his blog, “Something to Think About.”  You should care about this one if: You want a no-BS perspective on marketing from an executive who has been there, done that. You’re tired of … Continue reading

Posted in Marketing | Tagged | 1 Comment

Auto shopping in 3-D

Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface — which makes it possible for multiple customers to design their own Audi A4 automobile together.  Consumers can collaborate to design their … Continue reading

Posted in Marketing | Tagged , , , | 2 Comments