October, 2009 Archive

Crowdsourcing Charlene Li's new book

Friday, October 30th, 2009

Conventional wisdom says that you cannot write a book by committee.  Charlene Li of Altimeter Group is trying to dispel that idea, to some degree. As she's researched and written her forthcoming book Open, Charlene has relied on her blog and Twitter account to collect ideas such as the title of ...

Straight talk from Razorfish Chairman Clark Kokich

Friday, October 30th, 2009

Props to Razorfish chairman Clark Kokich for launching his blog, "Something to Think About."  You should care about this one if: You want a no-BS perspective on marketing from an executive who has been there, done that. You're tired of blogs from senior executives that have been so carefully vetted that they ...

Auto shopping in 3-D

Thursday, October 1st, 2009

Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface -- which makes it possible for multiple customers to design their own Audi A4 automobile together.  Consumers can collaborate to design their own car, including adjusting the paint finish and selecting packaging ...