September, 2009 Archive

Why marketers need to create social media guidelines

Thursday, September 24th, 2009

If you are a marketing executive, you need to be actively involved in shaping your company's employee social media guidelines.  I know from experience.  I'm the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24.  ...

New Razorfish technology chips away at one-way advertising

Wednesday, September 23rd, 2009

Razorfashion Retail Experience from Razorfish - Emerging Experiences on Vimeo. On September 22, my employer Razorfish announced the launch of the Razorfish Touch Framework, a software that makes it easier for designers to create multi-touch experiences such interactive kiosks and iPhone applications.  Because the software can be licensed to multiple companies, ...

How Abraham Lincoln can make you a better marketing executive

Saturday, September 12th, 2009

Marketing executives must endure an impossible learning curve.  Social media.  Cloud computing.  Consumer generated content. So many dramatic changes to understand all at once.  Is it any wonder that CMO job tenures seem shaky at best?  Fortunately marketing executives have a role model for adapting constantly to dramatic change: Abraham ...

iPhones, beer, & body products discussed at ad:tech Chicago

Tuesday, September 1st, 2009

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe.  The session is moderated by Zaw Thet, 4INFO.

The modern agency: a Q&A from ad:tech Chicago

Tuesday, September 1st, 2009

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, Dave Friedman, president of the Americas for Razorfish (my employer) joins a panel of agency executives to discuss the role of modern agencies with their clients.  Participants include David Hernandez of Tribal DDB; Drew Ianni chairperson ...

Social graph analysis improves consumer research

Tuesday, September 1st, 2009

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Andrea Harrison challenges marketers to understand consumers in context of their social behaviors -- known as social graph analysis.  It's an important topic that leads to better customer insights. Andrea asserts that traditional forms ...

Are consumers really in control?

Tuesday, September 1st, 2009

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are in control, right? I don't think so.  And I don't believe ...