Monthly Archives: September 2009

Why marketers need to create social media guidelines

If you are a marketing executive, you need to be actively involved in shaping your company’s employee social media guidelines.  I know from experience.  I’m the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which … Continue reading

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New Razorfish technology chips away at one-way advertising

Razorfashion Retail Experience from Razorfish – Emerging Experiences on Vimeo. On September 22, my employer Razorfish announced the launch of the Razorfish Touch Framework, a software that makes it easier for designers to create multi-touch experiences such interactive kiosks and … Continue reading

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How Abraham Lincoln can make you a better marketing executive

Marketing executives must endure an impossible learning curve.  Social media.  Cloud computing.  Consumer generated content. So many dramatic changes to understand all at once.  Is it any wonder that CMO job tenures seem shaky at best?  Fortunately marketing executives have … Continue reading

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iPhones, beer, & body products discussed at ad:tech Chicago

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe.  The session is moderated by Zaw … Continue reading

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The modern agency: a Q&A from ad:tech Chicago

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, Dave Friedman, president of the Americas for Razorfish (my employer) joins a panel of agency executives to discuss the role of modern agencies with their clients.  … Continue reading

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Social graph analysis improves consumer research

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Andrea Harrison challenges marketers to understand consumers in context of their social behaviors — known as social graph analysis.  It’s an important topic … Continue reading

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Are consumers really in control?

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are … Continue reading

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