Monthly Archives: August 2009

How do you build a digital brand?

How do you build a digital brand — one that lives up to digital’s potential for immersion and personalization?   The following two recent Razorfish client launches highlight the roles of creativity and technology — and demonstrate some of the nuances … Continue reading

Posted in Marketing | Tagged , , , , , , , | 9 Comments

Publicis Groupe/Razorfish: it’s all about the brand

On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish.  (At Razorfish, we announced the agreement on Twitter.)  The deal is expected to close in the fourth quarter.  The rationale is simple: … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , | 3 Comments

Coors Light and organic branding

Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal.  My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, “Project:Cold,” that showcases the … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , | 3 Comments