April, 2009 Archive

What's the big idea? Razorfish hosts annual Client Summit

Thursday, April 30th, 2009

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...

MillerCoors: a bold product launch in a recession

Monday, April 27th, 2009

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest example of a company that proves the point.  Rather than ...

Yep — this is digital advertising, too

Monday, April 27th, 2009

Smile - ASDA's rolling back more prices from Razorfish UK on Vimeo. You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent   Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish London office to create digital advertising that supports ASDA's "price rollback" ...

Who are the top 50 social brands?

Monday, April 27th, 2009

Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook.  But ...

Online, offline converge in new marketing campaign

Monday, April 6th, 2009

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable cause through viral marketing.  Celebrity Apprentice viewers saw a 30-second TV ...