Monthly Archives: April 2009

What’s the big idea? Razorfish hosts annual Client Summit

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit’s theme — “Art of the Idea” — companies like Mattel discussed how they’re working … Continue reading

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MillerCoors: a bold product launch in a recession

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate — a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , , | 1 Comment

Yep — this is digital advertising, too

Smile – ASDA’s rolling back more prices from Razorfish UK on Vimeo. You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent   Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish … Continue reading

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Who are the top 50 social brands?

Recently Infegy published its March 2009 list of of the hottest social brands on the market — the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 … Continue reading

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Online, offline converge in new marketing campaign

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable … Continue reading

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