March, 2009 Archive

Razorfish Scatter/Gather blog a cultural bond for employees

Friday, March 27th, 2009

Who says a corporate blog has to be bland and impersonal? A group of Razorfish employees recently launched a blog known as Scatter/Gather, written for people who live in the somewhat esoteric world of content strategy -- which is basically the process of "ideating, organizing, and cultivating" web content (video, links, ...

This is what brand love looks like

Monday, March 23rd, 2009

If you are a fan of the television program The Office, I don't need to explain the photo above.  You have to hand it to the creators of The Office: how many television shows do you know of whose fans willingly deface government property to spread around its in-jokes?  Oh, ...

Art of the idea

Monday, March 23rd, 2009

In a recent blog post I mentioned that a recession is the right time to innovate.  Looks like BusinessWeek agrees.  The March 23-30 issue, "Game-Changing Ideas for Business," highlights breakthrough business ideas that have emerged during tough times when companies need new ways to manage and grow.  In the article ...

Razorfish publishes 2009 Digital Outlook Report

Sunday, March 8th, 2009

The fifth annual Digital Outlook Report, published today by my employer Razorfish, feels more relevant than ever.  Razorfish issues the DOR to help marketers make smarter decisions about where to make their digital media spend.  And in a recession, marketers are under more pressure to justify how they spend those ...

Amnesia Razorfish: sexy, social and successful

Thursday, March 5th, 2009

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I'm happy for my colleagues at Amnesia Razorfish (and of course for our clients, as the award is a reflection on them, too).  ...

U2 and the revenge of "old media"

Tuesday, March 3rd, 2009

Have you noticed U2's gutsy distribution strategy for the newly released No Line on the Horizon? I don't mean the predictable release of the album on MySpace prior to its March 3 launch in stores -- but rather the heavy reliance on an allegedly dead medium, the compact disc.  At ...