February, 2009 Archive

The Obamas and the presidential brand promise

Friday, February 27th, 2009

Only in America: the United States struggles through a withering recession, and yet the personal attire of Barack and Michelle Obama creates a national controversy.  Barack Obama is accused of turning the Oval office into a locker room for discarding his suit jacket.  Michelle Obama raises eyebrows for baring her ...

Don't sound like your parents

Wednesday, February 25th, 2009

Someday I'll need to talk to my daughter about drugs.  I sure hope I don't screw it up.  To help people like me, my employer Razorfish and the Partnership for a Drug-Free America (PDFA) have launched a site, Don't Sound Like Your Parents.  The site uses video reels to depict ...

Think Social Influence Marketing and innovation during the recession

Tuesday, February 10th, 2009

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn't the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted that marketing budgets will see typical decreases of 15-to-25 percent as ...

Michael Phelps: one toke over the line

Monday, February 2nd, 2009

"So I went up to the room and the first thing I saw was this big bong pipe.  You know, on this team, you could walk into their meal and get high just breathing." -- Steve Sabol of NFL Films describing the locker room of the San Diego Chargers ...

Razorfish, CafeMom study digital moms

Monday, February 2nd, 2009

If marketers want to understand today's mom, we had better get in touch with her digital side.  CafeMom and my employer Razorfish have published a report, Digital Mom, to help.  Digital Mom analyzes the purchasing behavior and media consumption habits of the increasingly digital savvy and powerful mom consumer.  As ...