Monthly Archives: February 2009

The Obamas and the presidential brand promise

Only in America: the United States struggles through a withering recession, and yet the personal attire of Barack and Michelle Obama creates a national controversy.  Barack Obama is accused of turning the Oval office into a locker room for discarding … Continue reading

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Don’t sound like your parents

Someday I’ll need to talk to my daughter about drugs.  I sure hope I don’t screw it up.  To help people like me, my employer Razorfish and the Partnership for a Drug-Free America (PDFA) have launched a site, Don’t Sound … Continue reading

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Think Social Influence Marketing and innovation during the recession

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn’t the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted … Continue reading

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Michael Phelps: one toke over the line

“So I went up to the room and the first thing I saw was this big bong pipe.  You know, on this team, you could walk into their meal and get high just breathing.” — Steve Sabol of NFL Films … Continue reading

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Razorfish, CafeMom study digital moms

If marketers want to understand today’s mom, we had better get in touch with her digital side.  CafeMom and my employer Razorfish have published a report, Digital Mom, to help.  Digital Mom analyzes the purchasing behavior and media consumption habits … Continue reading

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