January, 2009 Archive

How children named the Super Bowl

Saturday, January 31st, 2009

How the NFL championship game came to be known as the Super Bowl is the stuff of marketing legend.  The game was formed in 1966 when two rival American football organizations, the NFL and AFL, agreed that the best teams of each league would square off against each other in ...

The Razorfish Doodle Wall

Monday, January 19th, 2009

Razorfish employs the kinds of people Forrester Research describes as "creators," or individuals who actively contribute to social media communities through their own blogs or other uploaded content.  You can find many creators in the Razorfish Chicago office (where I work), home of the Doodle Wall. The Doodle Wall, adjacent to ...

Annie Leibovitz at Work

Tuesday, January 6th, 2009

If you rely on the power of an image to tell a story -- which is true for just about any marketer -- then you owe it to yourself to read the recently published Annie Leibovitz at Work.  Leibovitz describes the stories behind noteworthy photographic shoots of her career, ranging ...