December, 2008 Archive

Number one with a "Bullitt"

Wednesday, December 24th, 2008

  Marketing and communications executives are obsessed with “message consistency.” We want our audiences to form the same impressions of our brands whether they’re reading magazine advertisements carefully designed by our creative team, exploring our company Facebook page, or discussing our organization with our employees at a trade show. But sometimes ...

Reforming Black Friday

Friday, December 5th, 2008

Shortly after I wrote a blog post about the social nature of Black Friday, I learned about the unfortunate incident at a New York Wal-Mart, when a temporary store employee, Jdimytai Damour, was trampled to death by a stampede of Black Friday shoppers. In the aftermath of this tragedy, ...

What Facebook Connect means to marketers

Thursday, December 4th, 2008

My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world. Shiv and Jesse assert that by extending social media more aggressively to the digital world outside of Facebook, Facebook Connect ...