Monthly Archives: December 2008

Number one with a “Bullitt”

  Marketing and communications executives are obsessed with “message consistency.” We want our audiences to form the same impressions of our brands whether they’re reading magazine advertisements carefully designed by our creative team, exploring our company Facebook page, or discussing … Continue reading

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Reforming Black Friday

Shortly after I wrote a blog post about the social nature of Black Friday, I learned about the unfortunate incident at a New York Wal-Mart, when a temporary store employee, Jdimytai Damour, was trampled to death by a stampede of … Continue reading

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What Facebook Connect means to marketers

My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world. Shiv and Jesse assert that by extending social media … Continue reading

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