October, 2008 Archive

Forrester predicts: consumer 2018

Wednesday, October 29th, 2008

This blog post comes live from the 2008 Forrester Consumer Forum in Dallas, October 28-29, 2008. The October 29 keynote consists of “Consumer 2018: Separating Fact from Fad” by Forrester Principal Analyst Lisa Bradner. Lisa addresses a thorny question: what will consumers be doing 10 years from now? How do ...

New Razorfish report studies consumer purchase behavior

Tuesday, October 28th, 2008

Social media influence consumer purchase behavior far more than you might think. That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...

Say hello to Razorfish

Tuesday, October 21st, 2008

File this one under "physician, heal thyself." On 20 October 2008, my employer Avenue A | Razorfish shortened our name to Razorfish. As many people know, our agency resulted from the merger of Avenue A and Razorfish in 2004. I helped lead the effort to research the adoption of ...

Goldie Hawn, American icon

Monday, October 6th, 2008

The marketing of trading cards has come a long way since the days of cheap cardboard and stale bubble gum. You can still go to a store and buy baseball cards in foil-wrapped packets just like kids and grown-ups have been doing for decades. But the cards themselves are slicker. The ...

The media just can't get it right

Friday, October 3rd, 2008

Correction In our Sept. 29 issue the reviewer of the Pussycat Dolls' Doll Domination misquoted the lyrics to "When I Grow Up" as saying they want to have "boobies" when they grow up. The lyrics actually say "groupies." -- People magazine MailBag, 13 October 2008