June, 2008 Archive

Avenue A | Razorfish Unveils Top 10 Digital Brands

Saturday, June 21st, 2008

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...

Best Buy launches Summer Hub

Thursday, June 19th, 2008

How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website. Enter the Best Buy Summer Hub. Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...

Digital Darwinism at Cannes

Wednesday, June 18th, 2008

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...

Smirnoff, Nike, and Lynx embrace Social Influence Marketing

Wednesday, June 18th, 2008

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...

Web 2.0: A reality check

Monday, June 16th, 2008

[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425] Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...

How a church emulates Starbucks

Friday, June 13th, 2008

In previous blog posts, I've discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall Street Journal, which discusses how U.S. churches are acting ...

Life and death in the news business

Friday, June 13th, 2008

The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and readership of the print edition. On page 3, ...

Coors embraces Social Influence Marketing™

Monday, June 9th, 2008

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...