March, 2008 Archive

Sheraton enables user-generated March Madness

Wednesday, March 12th, 2008

Just in time for the NCAA Men's Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand "wave" (hitherto an experience ...

What do you think of the Comcast Facebook group?

Tuesday, March 4th, 2008

Comcast recently invited me to become a member of the Facebook "Join the Conversation with Comcast" group. A company having a Facebook page or group is all the rage these days. I recommend organizations embrace Facebook to learn more about your stakeholders, share information, and to listen. ...

Roger Clemens is hiring

Monday, March 3rd, 2008

I'm sure that the Roger Clemens The Rocket Sports Grill in Houston was a good idea at the time. Dare I ask what's on the menu? (Thanks NPK for the photo!)