February, 2008 Archive

These are the real thrillers

Friday, February 29th, 2008

Before Michael Jackson became a walking freak show, he gave the world Thriller, the perfect fushion of art, commerce, and marketing. On the 25th-anniversary of Thriller's release, I think it is instructive for marketers to consider those times when effective marketing has helped consumers reward a brilliant work of ...

Marketing rant: Advertising Age is full of crap

Tuesday, February 26th, 2008

No, I don't mean the insightful content, which I read religiously -- I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase ...

Oscar shows signs of credibility

Sunday, February 24th, 2008

Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it's only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing the excellence of No Country for Old Men. No Country ...

Avenue A | Razorfish publishes Digital Outlook Report

Sunday, February 24th, 2008

The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing. This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...

Why does "Juno" piss me off?

Saturday, February 23rd, 2008

In a previous blog post, I took Joe Morgenstern to task for recommending Juno for a Best Picture Oscar. "No one who has ever met an unwed teen mother in real life would ever vote for that cutesy, hipper-than-thou fluff," I wrote. Since then, I've been asked why ...

Oscar, you suck

Friday, February 22nd, 2008

I thought I was being tough on the Academy Awards. Now comes a February 22 Wall Street Journal article, "Fade to Bleak," which examines the bad buzz surrounding the 2008 Academy Awards. Oh, and last month The Washington Post bitched about Oscar in "Oscars Fade to Bleak." (Do ...

Oscar, we don't believe you

Thursday, February 21st, 2008

Stuart Elliott recently reported that advertisers are treating the February 24 broadcast of the Academy Awards like the Super Bowl, spending about $1.6 million for a 30-second ad. But there's a major difference between the Oscars and the Super Bowl: while the quality of the Super Bowl has gradually ...

Marketing revolutionaries have nothing on him

Tuesday, February 19th, 2008

Reuters just breathlessly reported that "Ailing Cuban leader Fidel Castro stepped down on Tuesday 49 years after taking power in an armed revolution." Wow, the questions abound: * First, since when do dictators for life get to "retire"? * Who plays him in the inevitable movie? (My dark-horse candidate would ...

This snowman is wild, man

Monday, February 18th, 2008

One of the key themes of the forthcoming Avenue A | Razorfish Digital Outlook Report (published February 25, 2008) is the emergence of the internet as a tool to improve society. The web has evolved from its boom-and-bust cycles to the point where marketers and agencies can afford to ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...