January, 2008 Archive

Marketing rant: keep it simple, stupid

Wednesday, January 9th, 2008

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. "Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation factor by focusing on how their gear can meet people's needs," ...