Monthly Archives: January 2008

Marketing rant: keep it simple, stupid

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. “Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation … Continue reading

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Marketing rant: keep it simple, stupid

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. “Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation … Continue reading

Posted in Marketing | Tagged , , | Leave a comment