December, 2007 Archive

Now that's what I call superhype, part 3

Thursday, December 27th, 2007

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty. Yes, I'm talking about the Motor ...

Jesus Christ, Superstar

Tuesday, December 25th, 2007

What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois? They both rely on live spectacle as their savior.

Clint Eastwood ain't the only dirty harry

Wednesday, December 19th, 2007

It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...

Why steroids won't hurt the Major League Baseball brand

Friday, December 14th, 2007

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that "We were robbed of an entire era of baseball." But were we really? I ...

Marketing rant: do I look like I work at Borders?

Thursday, December 13th, 2007

One of the great joys in life is wandering the aisles of mega bookstores just to let all the new titles hit you randomly, perhaps leading you down a new avenue to explore. But one of the great frustrations in life is actually trying to buy something at one of these ...

Led Zeppelin: the mothership of superhype

Friday, December 7th, 2007

I would crawl naked across a field of broken glass to attend the December 10 Led Zeppelin reunion in London. And I have no rational reason to do so. The band has recorded nothing new since breaking up in 1980. Zeppelin's quickie reunion at Live Aid in 1985 was an embarrassment. ...

Now that's what I call superhype, part 2

Wednesday, December 5th, 2007

Would you like to have these families living next door to you? I didn't think so. In all fairness, you can find some perfectly reasonable holiday pajamas at, but let's hope the entire family doesn't succomb to superhype.