Monthly Archives: December 2007

Now that’s what I call superhype, part 3

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day … Continue reading

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Now that’s what I call superhype, part 3

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day … Continue reading

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Jesus Christ, Superstar

What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois? They both rely on live spectacle as their savior.

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Jesus Christ, Superstar

What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois? They both rely on live spectacle as their savior.

Posted in Marketing | Tagged , , , | Leave a comment

Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

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Clint Eastwood ain’t the only dirty harry

It’s been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing … Continue reading

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Why steroids won’t hurt the Major League Baseball brand

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that “We were robbed … Continue reading

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Why steroids won’t hurt the Major League Baseball brand

As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that “We were robbed … Continue reading

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Marketing rant: do I look like I work at Borders?

One of the great joys in life is wandering the aisles of mega bookstores just to let all the new titles hit you randomly, perhaps leading you down a new avenue to explore. But one of the great frustrations in … Continue reading

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Marketing rant: do I look like I work at Borders?

One of the great joys in life is wandering the aisles of mega bookstores just to let all the new titles hit you randomly, perhaps leading you down a new avenue to explore. But one of the great frustrations in … Continue reading

Posted in Marketing | Tagged | Leave a comment