Monthly Archives: November 2007

My Black Friday odyssey

I awoke with a start at 2:50 a.m. I lay awake in the darkness of my quiet home acutely aware of a vow I’d made yesterday over Thanksgiving dinner to experience Black Friday first-hand — not just vicariously through breathless … Continue reading

Posted in Marketing | Tagged , , | 5 Comments

My Black Friday odyssey

I awoke with a start at 2:50 a.m. I lay awake in the darkness of my quiet home acutely aware of a vow I’d made yesterday over Thanksgiving dinner to experience Black Friday first-hand — not just vicariously through breathless … Continue reading

Posted in Marketing | Tagged , , | 5 Comments

Now that’s what I call superhype, part 1

Let’s hear it for JCPenney and Kohl’s — open at 4:00 a.m. on Black Friday 2007, selling the same old stuff . . . . oops, I mean SALE! SALE! SALE-ing some incredible values. I see that Burlington Coat Factory … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

Now that’s what I call superhype, part 1

Let’s hear it for JCPenney and Kohl’s — open at 4:00 a.m. on Black Friday 2007, selling the same old stuff . . . . oops, I mean SALE! SALE! SALE-ing some incredible values. I see that Burlington Coat Factory … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

Have you embraced immersive marketing?

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be “immersive marketing,” or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , | Leave a comment

Have you embraced immersive marketing?

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be “immersive marketing,” or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , | Leave a comment

What can marketers learn from dumb luck?

About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha’s Vineyard, and everything was going … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , , , | 1 Comment

What can marketers learn from dumb luck?

About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha’s Vineyard, and everything was going … Continue reading

Posted in Agencies, Design, Digital, Marketing | Tagged , , , , , | Leave a comment

Build a kitchen on your laptop at brevilleusa.com

Let’s say you’re thinking of buying a new espresso machine but you’re not sure how it will look in your kitchen. You might turn to brevilleusa.com, where you can drag and drop Breville products like juicers, coffee makers, and toasters … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , | Leave a comment

Build a kitchen on your laptop at brevilleusa.com

Let’s say you’re thinking of buying a new espresso machine but you’re not sure how it will look in your kitchen. You might turn to brevilleusa.com, where you can drag and drop Breville products like juicers, coffee makers, and toasters … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , | 1 Comment